Hi, I’m Lesley...
I started my marketing career choosing the toys in Kinder Surprise; a dream job for a marketer like me, full of imagination and hard work. From here I went on to work on some of the UK's largest household brands such as Ferrero Rocher, Piriton and Aquafresh, and even as Head of Marketing at Lucozade.
I love helping others achieve their potential, and after managing a large team at Lucozade, I wanted my next challenge. This is why I founded We Mean Business, London.
The ‘We’ stands for Women & Entrepreneurs and I help those creating something for themselves to find their purpose and build their brand and business around it.
Over the last 15 years I’ve worked with many well loved household brands and startup businesses to create and share their stories, and now I use this experience to help people create brand stories infused with purpose and build businesses they love.
As a founder, you are your business. It’s your idea, your passion, your hard work and your income.
I start by helping you to tap into the true reasons you’re running your business. The ones hidden behind the cracks, the glimmers of hopes, and shadows of dreams you’ve had since childhood.
Using this, we unlock your innate strengths to create a brand story that infuses your business with authenticity and emotion.
Authenticity is everything, and my method will help you build a brand story that connects and compels your audience beyond cash just transactions (although we like those too!).
Brands today must tell a story that has meaning. You have the power to create this and use it to build a business to achieve those hopes and dreams of yours.
Your story starts right here! Are you ready?
Brands WE have worked with
THE HANGRY FOOD CO.
"LESLEY IS TRULY PASSIONATE ABOUT START UPS. NOW SHE’S DOING WHAT SHE DOES BEST, BRAND STORYTELLING, STRATEGY, PROMOTION AND NETWORKING."
Louisa Wilkinson: Founder, The Hangry Food Co.
What the client said: Since meeting her nearly a year ago, she has supported Hangry's launch to market, assisted me in growing Hangry's brand awareness, by promoting and featuring Hangry across her social channels and inspired collaborations, by introducing me to likeminded brands from her fast-growing contact book. She has also helped identify new online market places for Hangry, helping me win new customers and grow those all important sales.
On top of all that, she's fun, professional, supportive and personable - all of which comes through in Storyfied.
"SHE WAS A DREAM TO WORK WITH, AND WE'D RECOMMEND HER TO EVERYONE."
Laura Fullerton: Founder FITTY LDN
Laura came to us with a desire to structure her marketing, help her generate ideas to reach out to new audiences, and define a clear social strategy for FITTY LDN.
What the client said:
Lesley bought clarity, focus and insightful thinking to our social strategy, and gave us the framework to roll it out. She was a dream to work with, and we'd recommend her to everyone.
ROSIE DAVIES LFA
"GAVE US SUPERB ADVICE ALONG WITH AN EXTREMELY COMPREHENSIVE MARKETING STRATEGY THAT CAN ONLY BE DESCRIBED AS 'GOLD'! HIGHLY RECOMMENDED."
"I CAN'T RECOMMEND WE MEAN BUSINESS ENOUGH!"
Mike Chapman : Co-founder Builders Bay
Rosie Davies: Founder The London Fashion Agency (LFA)
What the client said: Superb. Lovely to work with, understood the intricacies of our business and gave us superb advice along with an extremely comprehensive marketing strategy that can only be described as 'Gold' ! Highly recommended.
What the client said: Lesley helped us with our marketing plan for 2018! She was incredible. Everything was simple to understand and we homed in on who our customer is so we didn’t waste time on marketing that was irrelevant. We set a realistic marketing budget for the year and have already started to see results on the action we have planned. I can’t recommend We Mean Business enough.
"LESLEY IS FANTASTIC. SHE IS PRACTICAL, KNOWLEDGEABLE AND COMPETENT. SHE IMMEDIATELY UNDERSTOOD MY NEEDS AND MY POTENTIAL."
Dr Claudia Gravaghi Ph.D. : Founder claudiagravaghi.com
Claudia came to me when she was redesigning her website, to help her structure her web content, build her personal brand for the "about" section, and brainstorm ways to market her business.
What the client said:
Lesley is fantastic. She is practical, knowledgeable and competent. She immediately understood my needs and my potential.
LIFT. THE MOVEMENT
"DURING A CRUCIAL TIME FOR OUR COMPANY WE REQUIRED CLEAR AND ORIGINAL THINKING, AND WE WERE LUCKY TO HAVE LESLEY ON BOARD."
Angus Martin: Founder LIFT The Movement
Our client approached us as they are planning the launch of their first premises after successfully launching Lift The Movement workshops and merchandise. We helped them shape their pitch, including financial modelling and helped them build a tailored marketing plan for launch.
What the client said:
"We approached Lesley to take on the role of streamlining Lift’s marketing and to inject fresh and effective solutions to the current marketing and social media strategy. With the opening of our own premises she has been fundamental in helping connect with our target audience. With Lesley’s past experience, she has not only helped our company create a tailored marketing strategy, but has provided valuable insight in several other aspects of the business including financial modelling. During a crucial time for our company we required clear and original thinking, and we were lucky to have Lesley on board."
"APPROACHABLE, KNOWLEDGEABLE AND PROFESSIONAL THROUGHOUT, MY BRAND WOULDN'T BE WHERE IT IS IF IT WASN'T FOR THE SESSIONS WITH WE MEAN BUSINESS LONDON IN THE EARLY DAYS."
Chris Grunwell : Founder Itsy Blitz
Lesley came recommended to me early in 2017 when I required some fine-tuning to my start-up brand aimed at the baby & nursery market.
Approachable, knowledgeable and professional throughout, my brand would not be where it is if it wasn’t for the sessions with We Mean Business London in the early days.
The brand message, ToV and overall ethos is so well received by consumers and businesses alike, and this is in large part to Lesley’s extensive work on our proposition. Highly recommended."
"LESLEY IS OUR GO TO MARKETING CONSULTANT...WHEN WE WORK WITH LESLEY WE BUILD CONFIDENCE THAT OUR WINNERS ARE INVESTING THEIR MARKETING BUDGET WISELY TO DELIVER STRONG GROWTH."
Matthew Cushen: Co-Founder Worth Capital
"Here at Worth Capital, we run the UK’s largest seed fund competition - The Startup Series. We find the brightest entrepreneurs with the smartest ideas for equity investment from an SEIS fund.
Lesley is our go to marketing consultant for our winners. Her ‘big business’ experience in FMCG brand marketing gives her a structured, disciplined approach, which she combines brilliantly with a straight forward and down to earth style. She’s helped hone the brand propositions for many of our investments. Along with brand tone of voice, marketing strategy & plans and marketing metrics to assess progress and performance. When we work with Lesley we build confidence that our winners are investing their marketing budget wisely to deliver strong growth.”
We are passionate about contributing our expert marketing knowledge to the start-up industry.
Here are just some of the ways we contribute…
PANELS & WORKSHOPS
"THANK YOU FOR TAKING PART AND CONTRIBUTING TO OUR WORKSHOP PANEL. IT WAS BOTH INTERESTING AND INSIGHTFUL FOR EVERYONE INVOLVED TO HEAR ABOUT MARKETING FROM A TRULY PROFESSIONAL PERSPECTIVE. WE LOOK FORWARD TO WORKING WITH YOU AGAIN IN THE NEAR FUTURE."
Kastytis Kemezys: Founder and MD, Cinnamon Bridge
Workshop: Buzzing for Loyalty - Marketing & PR
"LOVED YOUR TALK AND LOVE YOUR BUSINESS CONCEPT #GIRLPOWER"
Lora Schellenberg: General Assembly Marketing Lead
Workshop: Marketing your digital product
"I WOULD HIGHLY RECOMMEND LESLEY AS A FIRST PORT OF CALL FOR ANYONE LOOKING TO BUILD THEIR BRAND STRATEGY, BRAND IDENTITY OR MARKETING STRATEGY." - WE’VE HAD BRILLIANT FEEDBACK AND THERE WAS A GREAT BUZZ IN THE ROOM AFTERWARDS!"
Fay Canning: Head of Community, The Startup Kitchen
Workshop: Pimp your Personal Brand