In this day and age, it is commonly understood that a business website is imperative to a businesses success. But simply registering a domain name and installing a fancy layout is not always enough.
A well-written, suited blog injects life and personality into your website that can help you build a relationship with clients and followers. If that doesn’t persuade you, then the realities of how Google and other search engines trace your website and rank you should. A insightful blog that relates to your business will add massively to your websites keyword count. Keywords are essential for ranking on Google and other search engines.
Why are keywords important to building a website?
Keywords hold great importance when it comes to link building. With the right keywords, you will be able to list on Google under those keywords and attract your target audience.
Why else should you have a blog?
This follows on to the blog rule of all blog rules:
Content is king
There is essentially two ways to drive traffic to your website:
- Advertising, social media and PR campaigns
- Use content as a honey pot to draw customers in
Consider your existing clients relationship with your website. Before they become a client they may have checked out your main pages: The ‘About Us’, the ‘What We Offer’ and so on. However, once they have checked these out and become a client they have no incentive to revisit your website. A blog can become that incentive.
In regard to product online stores, you can attract potential clients who may not have even been looking to buy. Maybe a client wants to know how to make amazing Spaghetti Bolognese. They search ‘How to make an amazing Spaghetti Bolognese’ on Google, and there your blog post is! They click to read your blog post and then see your cross links that let them buy the added ingredients you sell. A longer sales method, but an effective one.
Plan your content so it is what your target clients want to read when they want to read it
Get maximum engagement with your target audience by knowing what’s going on with them, when it’s going on and what they want to read about it.
Is there a food show that all your foodie followers are going to go to- or want to? Tell them all the details they want to know. Bring them on the day with you.
Measure your success
Blogging isn’t an immediate sale medium. It’s a long sale that isn’t expected to spike your sales but slope them upwards gradually. You should install website traffic measuring tools to make sure your site is thriving and if not, spot when you need to change up things.