5 essential tips for your 2018 Marketing Plan

As 2018 stretches out ahead of us, for those of you running your own business, you know that it can be as daunting as it can be liberating.

What does the year have in store? Will my business continue to grow? Can I turn my ideas and dreams into a reality?

We all have ideas, we all have an active and often very long to-do list, and if anyone was to ask... we kind of know how we are going to make things happen.

Not. Good. Enough!

The only way you are going to take control of the year ahead and make things happen is if you have a plan. An actual written down plan.

Do you have a plan?

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Lesley Stonier
Branding....a love affair

It's Valentine's Day! 

Today love is in the air and all around us. From the girls getting flower deliveries to their desks to those surreptitiously checking their Tinder profiles; every one wants to feel the love today, to feel that they are special to someone.

But as consumers we have another love affair....a love affair with brands that is.

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Lesley Stonier
The Entrepreneur-spiration Series: Girls United for Change

Gender bias is an issue that has been widely reported throughout 2016, and continues to be debated and elevated. 

From the gender pay gap; where on average women earn 78% compared to men in similar positions, to the fact that still only 19% of business owners are female (RBS, Women In Enterprise Report) and only 26% of FTSE 100 board members are women. 

So, with that in mind, this month's Entrepreneur-spriation Interview is with the founders of an incredibly inspiring new website that is to tackle the day to day experience of gender bias from a slightly different perspective. 

But Girls United for Change is no ordinary website, and these are no ordinary founders!

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Lesley Stonier
The Entrepreneur-spiration Series: Thomson & Scott Skinny Champagne & Prosecco

This month we went and met Amanda Thomson, Founder and CEO of Thomson & Scott Skinny - a portfolio of Champagne and Prosecco for the next generation of wine lovers globally who want to drink top quality sparkling wine, whilst reducing the levels of added sugar in their bottle. 

Billed as "the basic bitch drink” by The Guardian this summer, Skinny Champagne and Prosecco is a god send for those that want to cut their calories while they enjoy their chilled glass of fizz.

Hallelujah I hear you cry!

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Marketing Guide: How to Build your Personal Brand

As an entrepreneur, there is always more than enough to keep you busy. 

What with launching your business, getting those sales in, building leads and converting them to customers, managing suppliers, dealing with invoices…the list can feel endless.

But there is one aspect of your business that you mustn’t forget to focus on, one that is critical to the success of your brand, you business, and even the longevity of your career.

Your personal brand.

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Lesley Stonier
The Entrepreneur-spiration Series: Twisted Halo

As the sun is out and summer is hotting up, we are on a mission to seek out the coolest new alcoholic drinks hitting the bars, beer gardens and pop ups, as well as the shelves this summer. This month we met with Jess Titcumb, founder of refreshing new ready to serve drink Twisted Halo.

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The Entrepreneur-spiration Series: Going Cuckoo for #ModernMuesli

This month, I set off in search of a tasty breakfast and found Anna Mckenzie & Lucy Wright, co-founders of Cuckoo Bircher Muesli.

This is no ordinary muesli, this my friends is #modernmuesli.

A delicious blend of jumbo oats, linseed, creamy yogurt & juicy fruit. It packs an unexpected full fruit punch with delicious flavour combinations such Elderflower and Cranberry, and Apple and Cinnamon. These girls are putting a whole new spin on a rather traditional type of breakfast and bringing it to the masses.

Convenient and easy to eat on-the-go, the Cuckoo range is a welcome change to the tried and trusted breakfast options available in any supermarket chiller - banana or croissant anyone?

I set out to find out more and asked the girls to share their startup story to date….

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Lesley Stonier
The Entrepreneur-spiration Series: The HANGRY Food Company

Our June Entrepreneur-spiration Interview is with Louisa Wilkinson, Founder of The HANGRY Food Company, and aka The HANGRY Boss.

You know that feeling when you’re HANGRY. The silent unidentifiable rage when you are so hungry you become inexplicably angry or frustrated, or both; these emotions boil over until you get something in your belly and then the feelings subside as quickly as they arrived.

It's not a made up word. Officially added to the Oxford English Dictionary in 2015, HANGRY is a scientific discovery! A recent study shows that people have difficulty regulating their temperament when their blood sugar levels drop, which is why they become a bit of a grumpy mess when HANGRY. 

Well, Louisa is here to help you control your HANGRY emotions with her new range of delicious and nutritious HANGRY snack bars, and she is on a mission to provide you with honest and healthy good food to put you in a good mood. 

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