Amazing Marketing: Lav Beer and Popcorn? The new combo.
Lav Beer, a Serbian brew produced and bottled by Carlsberg, were determined to spread the word: THERE IS NO MORE CORN IN LAV BEER.
Lav released a product that got everyones attention: Lav Popcorn. Creating a social media buzz, their goal to let everyone know about the lack of corn now in Lav has been surpassed!
It wasn't all just a scheme to get your attention
Since Lav decided to stop including corn in their beers Lav was left with a lot of surplus corn. Begging the question of what to do with the corn, Lav came up with the ingenious idea of making popcorn and incorporating it into their marketing campaign.
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