Our second interview this month is with Ben Branson, founder of Seedlip Ltd.
Seedlip is the world’s first distilled non-alcoholic spirit. Yes, that is correct, a spirit without alcohol.
It’s interesting to check your initial reaction at this point. Brilliant or brainless? Which camp are you in?
Either way Seedlip has got people talking and Ben has created a completely new category of drink, and one that has the high end food and drink industry abuzz with excitement at the alcohol free possibilities that this innovation makes possible.Read More
Last week saw close to 35,000 people heading over to the Truman Brewery in Brick Lane for London Coffee Festival 2016. We went along to check out the movers and shakers of the drinks scene and to meet the brands making waves with new launches, tastes and innovations.
Here are some of our soft drinks highlights, our pick of the ones to watch in 2016…Read More
This week we are talking about branding because when you are creating a business you are also creating a brand.
At that moment, as well as setting up your company and coming up with your product concept, you also have the power and ability to start to distinguish yourself from the rest of your market by your actions and words, how you look, and how you treat your customers.
You are about to create the building blocks of your brand.Read More