Social media has brought businesses closer than ever before to their consumers and therefore is a an essential tool for marketers and entrepreneurs alike. Its always on, its constantly evolving, its innovative, and lets face it, as 2.1 billion out of the 7.2 billion population that makes up this world use it, you are probably using it already.
It can also seem overly complicated and a bit of a mystery at times. Should you blog? Which social platforms should you use? How do you generate engaging content? What time of days should you post? How much time should you spend doing it? How much is too much?
The questions can be endless.Read More